Pengaruh congruency between celebrity endorser and brand dan brand image terhadap brand attitude dan purchase intention pada Shampoo Pantene di Surabaya
| Main Author: | Wijono, Kevin Wijanarko |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://repository.wima.ac.id/5683/1/abstrak.pdf http://repository.wima.ac.id/5683/2/BAB%201.pdf http://repository.wima.ac.id/5683/3/BAB%202.pdf http://repository.wima.ac.id/5683/42/BAB%203.pdf http://repository.wima.ac.id/5683/4/BAB%204.pdf http://repository.wima.ac.id/5683/5/BAB%205.pdf http://repository.wima.ac.id/5683/6/lampiran.pdf http://repository.wima.ac.id/5683/ |