Habitual Consumers on Modern Grocery Retailing
| Main Author: | Tulipa, Diyah |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://repository.ukwms.ac.id/id/eprint/28086/1/9-pi-Habitual_consumers_on_.pdf http://repository.ukwms.ac.id/id/eprint/28086/5/9pi-R1%262-Habitual_consumers_on_.pdf http://repository.ukwms.ac.id/id/eprint/28086/2/9-pi-Habitual_consumers_on_Hasil%20Cek%20Similarity.pdf http://repository.ukwms.ac.id/id/eprint/28086/ |
Daftar Isi:
- The study investigated the repeat purchase intentions of experienced grocery shoppers by integrated behaviour habits (i.e. familiarity and habits). Habitual behaviour with purchasing occurs when the product is a low involvement and bought routinely and repeatedly, such as with groceries. These hypotheses are developed and then tested by using a Stimulus – Organism – Response (SOR) model. An extraordinary store environment, as stimulus, was considered to be one that can change habit behaviours. This study employed 200 customers of grocery stores in Surabaya. Sampling was based on store intercepts. Structural Equation Modelling was applied to measure the relationships among variables. The data analysis was performed by Analysis of Moment Structure (AMOS Graph version 16). The results suggest that habitual behaviour those are familiarity and habit within an extraordinary retail environment influence repurchase intention. Extraordinary retail environment has negative relationship with familiarity and familiarity has positive relationship with habit. Otherwise, extraordinary retail environment was not seen as antecedent of habit.