The influence of website information quality towards purchase intention through perceived trust and perceived value on brodo website
| Main Author: | Wibowo, Lungardi Sucipto |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://repository.wima.ac.id/17327/19/ABSTRAK.pdf http://repository.wima.ac.id/17327/2/BAB%201.pdf http://repository.wima.ac.id/17327/3/BAB%202.pdf http://repository.wima.ac.id/17327/4/BAB%203.pdf http://repository.wima.ac.id/17327/5/BAB%204.pdf http://repository.wima.ac.id/17327/6/BAB%205.pdf http://repository.wima.ac.id/17327/20/Lampiran.pdf http://repository.wima.ac.id/17327/ |
Daftar Isi:
- Development of internet has changed the behavior of consumers in buying decision processes. In the contemporary business world, consumers utilize the internet to search for information. Website has made the process of looking for information easier, therefore helps customer in looking for product information. This quantitative research seeks to see the influence of information quality in Brodo website. Brodo is a local fashion brand which targets gentlemen who seek for masculine apparel. Variables that would be studied in this research are information quality in website, perceived trust, perceived value, and purchase intention. This research uses structural equation modelling (SEM) technique towards the collected data to test the proposed model. The result confirms that information quality on website has influence towards perceived trust, which impacts perceived value and purchase intention. This result implies that Information Quality is an important factor influencing perceived trust, perceived value, and purchase intention.