Aplikasi Model Sistem Informasi Pemasaran
| Main Author: | Putro, A.J.Jan Wellyan Toni |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya
, 2006
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| Subjects: | |
| Online Access: |
http://repository.wima.ac.id/16434/1/3-Aplikasi_Model_Sistem_.pdf http://repository.wima.ac.id/16434/7/3-R1%262_Aplikasi_Model_Sistem_.pdf http://repository.wima.ac.id/16434/13/3-Aplikasi_Model_Sistem_Hasil%20Cek%20Similarity.pdf http://repository.wima.ac.id/16434/ |
Daftar Isi:
- This paper discusses decision making for marketing. It is argued that a good decision should be based on the available information. Accordingly a firm should create marketing information system to provide ready made information for decision. Information system could manage essential information for good decision. This paper gives a model of marketing information system and decision support system.