Impact analysis of information quality towards purchase intention through perceived value and trust on Kovalen Coffee instagram profile
| Main Author: | Budianto, Andrew |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://repository.wima.ac.id/16124/43/ABSTRACT.pdf http://repository.wima.ac.id/16124/2/CHAPTER%201.pdf http://repository.wima.ac.id/16124/3/CHAPTER%202.pdf http://repository.wima.ac.id/16124/4/CHAPTER%203.pdf http://repository.wima.ac.id/16124/5/CHAPTER%204.pdf http://repository.wima.ac.id/16124/6/CHAPTER%205.pdf http://repository.wima.ac.id/16124/7/APPENDIX.pdf http://repository.wima.ac.id/16124/ |
Daftar Isi:
- In the era of digitalization, information can be published in various media. Especially with the support of internet, information can be spread easily throughout the world. Companies from all kind of industries have started to utilize internet, especially Instagram to deliver information to customers, as its cost per exposure is very low. This also impacted small and business enterprise, as they can use Instagram as an efficient media to deliver information to customer. The purpose of this study is to examine the impact of Information Quality towards Purchase Intention, through Perceived Value and Trust on Kovalen Coffee Instagram Profile. This research is a causal study which has five hypotheses to be tested. The data used in this research came from 193 respondents. The response from respondent is analysed with Structural Equation Model technique using SMART PLS 3.0 program. The result of this study shows that Information Quality doesn’t have significant impact towards Purchase Intention. On the other hand, Information Quality has positive and significant impact towards Purchase Intention when mediated through Perceived Value and Trust. In addition, Information Quality do have positive and significant impact towards Perceived Value and Trust.