Creating Sustainability of Small and Medium Enterprises in Surabaya and Surrounding Area
| Main Author: | Ellitan, Lena |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
International Journal Of Research Culture Society (IJRCS)
, 2018
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| Subjects: | |
| Online Access: |
http://repository.wima.ac.id/13997/1/24-Creating_sustainability_....pdf http://repository.wima.ac.id/13997/ http://indusedu.org/papers-ijrmec.php?id=8-1-1-2018 |
Daftar Isi:
- This study aims to answer the question: (1). How to evaluate the strengths, weaknesses, threats and opportunities in Surabaya and surrounding SMEs and How to manage its supply chain in an effort to build up long term competitiveness (sustainability) of SMEs in Surabaya. The result of Focus Group Discussion in this study indicate that: Micro, Small and Medium Enterprises (SMEs) constitute the largest group of economic actors in the Indonesian economy and proved to be a safety valve in times of crisis of the national economy, as well as a dynamic factor of economic growth in the post economic crisis. In addition, to be the largest business sector contribution to national development, SMEs also create a large enough employment opportunities for workers in the country, thus greatly helping to reduce unemployment. One of key to the success factor of micro, small and medium enterprises is the availability of a clear market for SME products. While the fundamental weaknesses faced by SMEs in the field of marketing is the low market orientation, weak in the hostile and a sharp competition and inadequate marketing infrastructure. Facing an increasingly open market mechanisms and competitive, market control is a prerequisite to improve competitiveness. Therefore, the role of government is needed in encouraging the success of SMEs to expand market access by providing web-based information technology facilities that can be used as a medium for global business communications.