PELATIHAN PENGELOLAAN PERSEDIAAN, PENGEMASAN, DAN PEMANFAATAN APLIKASI GO-FOOD (GOJEK) UNTUK UMKM KAMPUNG TEMPE SURABAYA
| Main Authors: | Soekotjo, Hendri, Cahyono, Krido Eko, Mahargiono, Pontjo Bambang, Nugroho, Novianto Eko, Suryawirawan, Okto Aditya |
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| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
LPPM Universitas PGRI Adi Buana Surabaya
, 2020
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| Subjects: | |
| Online Access: |
https://repository.stiesia.ac.id/id/eprint/3598/1/Artikel%20PKM%20UMKM%20Kampung%20Tempe%20Surabaya%202020%20-%20OktoAS.pdf https://repository.stiesia.ac.id/id/eprint/3598/ |
Daftar Isi:
- Tempe village is a collection of community members of MSMEs that make traditional tempe for generations. This condition causes the number of tempe makers to become increasingly scarce and the average age of the twilight located in the village of tempe tenggilis surabaya. The SMEs who make tempe in the village of tempe tenggilis kauman in running their business have several obstacles to develop their business such as a) marketing and market share of tempe products are still limited, and not yet about online shops, b) label and banner designs are still traditional, c) inventory management still traditional d) has not collaborated with restaurants. The purpose of implementing community service in the form of training is to facilitate the SMEs of tempe village entrepreneurs to have the skills in using online applications to market their products, so that training is needed as follows: a) marketing and expanding market share by utilizing online stores, b) re-design labels and banners to make it more attractive and unique, and c) inventory management with an android application, d) introduction of go-food applications by utilizing erchants. It is expected that community service in the form of training will be usefull for its efforts in developing SME products. Keywords : Inventory Management, Packaging, Gojek Application, Tempe village