Archiving local culture through transnational popular culture research
| Main Author: | Dukut, Ekawati Marhaenny |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2022
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| Subjects: | |
| Online Access: |
http://repository.unika.ac.id/29167/1/prosiding%20Intr._Innovation%20-%20ST%20Archiving%20Local%20p197-200.pdf http://repository.unika.ac.id/29167/2/report%20III.B.1.c_%20Archiving%20Local%20Culture%20Through.pdf.pdf http://repository.unika.ac.id/29167/ |
Daftar Isi:
- Popular Culture works have been seen as products that are not worthy for academic research. A factor for this is that the research into everyday life’s cultures from the low to the middle class have not been of interest to academics. Through the lens of Cultural Hybridity and Phenomena perspectives for the analysis of the Popular Culture products on punklung, Jamaican reggae, MacDonald’s rice porridge, TikTok, and Vaseline hand body lotion, this article shares a research result that the popularity is maintained by mixing local-global and irrespectively globallocal elements. In this way, Popular Culture products can continue to be transnational, while at the same time archiving local culture.