Daftar Isi: PENGARUH DIMENSI ENTREPRENEURIAL MARKETING TERHADAP KINERJA UMKM PEDAGANG PAKAIAN DI KOTA SEMARANG

Main Author:	Susanto, Poei Jovan Kurniawan Nanda
Format:	Thesis NonPeerReviewed Book
Bahasa:	eng
Terbitan:	, 2021
Subjects:	Entrepreneurship
Online Access:	http://repository.unika.ac.id/27388/1/17.D1.0016-Poei%20Jovan%20Kurniawan%20Nanda%20Susanto-COVER_a.pdf http://repository.unika.ac.id/27388/2/17.D1.0016-Poei%20Jovan%20Kurniawan%20Nanda%20Susanto-BAB%20I_a.pdf http://repository.unika.ac.id/27388/3/17.D1.0016-Poei%20Jovan%20Kurniawan%20Nanda%20Susanto-BAB%20II_a.pdf http://repository.unika.ac.id/27388/4/17.D1.0016-Poei%20Jovan%20Kurniawan%20Nanda%20Susanto-BAB%20III_a.pdf http://repository.unika.ac.id/27388/5/17.D1.0016-Poei%20Jovan%20Kurniawan%20Nanda%20Susanto-BAB%20IV_a.pdf http://repository.unika.ac.id/27388/6/17.D1.0016-Poei%20Jovan%20Kurniawan%20Nanda%20Susanto-BAB%20V_a.pdf http://repository.unika.ac.id/27388/7/17.D1.0016-Poei%20Jovan%20Kurniawan%20Nanda%20Susanto-DAPUS_a.pdf http://repository.unika.ac.id/27388/8/17.D1.0016-Poei%20Jovan%20Kurniawan%20Nanda%20Susanto-LAMP_a.pdf http://repository.unika.ac.id/27388/

Daftar Isi:

Penelitian untuk mengetahui hubungan entrepreneurial marketing dengan kinerja UMKM. Teknik sampel secara purposive pada 30 UMKM dagang pakaian di Semarang. Secara parsial, proactiveness tidak berpengaruh terhadap kinerja UMKM . Innovativeness, opportunity focus, resource leveraging, customer intensity, value creation berpengaruh terhadap kinerja UMKM . Secara simultan, proactiveness, calculated risk-taking, innovativeness, opportunity focus, resource leveraging, customer intensity, value creation berpengaruh signifikan terhadap kinerja UMKM .