BUSINESS ANALYSIS OF WAYANG KULIT PERFORMANCE
| Main Authors: | SANJAYA, RIDWAN, UNTARI, RUSTINA, Rahardjo, Tjahjono |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://repository.unika.ac.id/26159/1/58119900622015G1_S5R83.pdf http://repository.unika.ac.id/26159/ |
Daftar Isi:
- Wayang kulit is a performing art that has existed and is very popular in Java and some other parts of Indonesia since the 10th century Wayang kulit is a traditional theater that uses puppets made of buffalo hide. The puppets depict mythological or fictional characters. These puppets are manipulated by a puppeteer called dhalang. Wayang kulit is a cultural heritage which now has become a cultural industry that still survives in the midst of a myriad of modern performing arts. This study focuses on the business processes involved in this art form. The study found that a complete business process occurs: marketing, financial management, HR management, operation and innovation. In this business the dalang is the key figure; he/she is on the one hand a cultural actor who should be concerned with the integrity of the cultural heritage, on the other hand he/she as a businessman who must meet the demands of the market in order to sustain his/her business. At the end of the paper we suggest that there is a need to conduct research on the entrepreneurial aspect of the dalang.