A Correlation Study between Attitudes towards Greeting Cards and Age Background
Daftar Isi:
- This research aims to acknowledge the respondents' attitudes towards greeting cards and find any correlations between their attitudes and age backgrounds. The method used for this research is a quantitative method by using a close-ended questionnaire, followed by IBM SPSS for the data analysis using Pearson correlation coefficient. This questionnaire was distributed to respondents who lived in Semarang, Indonesia. To distinguish the respondents' age backgrounds, 100 respondents from 4 different generations (Baby Boomer Generation, Generation X, Millennial Generation, and Generation Z) participated, with every 25 of them represented each of the generations. This research answered the research questions: 1. What are the respondents' attitudes towards greeting card?, 2. Is there any correlation between their attitudes and their age background? This study found that their attitude was positive, with an average mean of 3.67. Based on the correlation study using the Pearson product-moment correlation coefficient (PPMCC), the value found was 0.123, identified as positive. The correlation found between the attitudes and the age background moved in the same direction but since the value of PPMC (0.123) < correlation value of table r (0.195), the correlation found was not significant, resulting in a weak correlation. These results are expected to help entrepreneurs who are planning on starting a business related to greeting cards in the target market, advertisement, and designs of the product matters