Customer Feedbacks and Expectations on Banaran Coffee Shop during Covid-19 Pandemic
Daftar Isi:
- Covid-19 pandemic affects the world economic growth. In Indonesia, many coffee shops are experiencing the drop in sales and big losses. The purpose of this study is to find the customer’s feedback and expectations on the marketing mix elements. The method used was a quantitative method using a closed-ended questionnaire. The data were analyzed using IBM SPSS version 20 with descriptive statistics data processing applications. The targeted respondents were 60 customers at Banaran Coffee and Arts Semarang. The results of this study indicate positive responses in four elements of the marketing mix, namely Product, Price, People, and Physical Evidence. Meanwhile, the Promotion element in Banaran Coffee and Arts and delivery order system received negative responses. The elements that are perceived negative by the respondents can be used as material for evaluation and improvement