COSTUMERS’ PERCEPTION ON THE ROLE OF MULTIMODALITY IN THE BRAND IMAGE OF PIPIK’S SNACK
Daftar Isi:
- This study aims to find out the participants’ perceptions on the aspects of multimodality in the Pipik’s brand image. Multimodality is a theory which looks at the many different modes that people use to communicate with each other and to express themselves. This study is a quatitative study as the writer used questionnaire to gather data. The different group of participants are used, thirty customer participants and 30 non customer participants. The findings of this study is that the aspects of multimodality in Pipik’s brand image is not clearly seen by the respondents. The brand image does not impress the participants to make them remember. The writing on the brand image is not interesting although the slanted words is considered interesting.The font used has big enough size which makes it readable but the fonts need to be changed to make it look more clean and modern. Also, the color of the brand Image does not represent happiness, originality and energy and a does not make the participants to want to buy the snacks.