Customers’ Perception and Opinions of Indonesian Traditional Food Presentation
Daftar Isi:
- The purpose of this research is to acknowledge consumers' perceptions and opinions about the Indonesian traditional food presentation. Food presentation discusses the food that is arranged on the plate, the way it is served, the color composition of the food, the neatness of the presentation, and the aesthetic of the presentation itself. This research discusses the food presentation elements such as the color composition, the neatness, the way the food is arranged, and the whole presentation itself. Method used for this research was qualitative (interview) and quantitative (closed-ended questionnaire) and IBM SPSS was used for the data analysis. This research was distributed to students of Faculty of Language and Arts and 47 students responded. The result from this study shows that food presentation has some aspects that could help the consumers to be more attracted to the food. While the results from the questionnaire and interview that had been done show that the food presentation in Indonesian food is already good enough, yet it is still lacking of neatness on the presentation. So this research is expected to improve the food presentation quality in Indonesian food for the future business of Indonesian food business.