THE FACTORS INFLUENCING PEOPLE IN CHOOSING BARBERSHOP AS A PHENOMENON OF POPULAR CULTURE IN SEMARANG
Daftar Isi:
- This research focuses on the service dimensions implemented in barbershops in Semarang. The writer used questionnaire given to 30 respondents and interview to 10 respondents to get the data. There were 20 statements in the questionnaire to find out whether the service dimensions are implemented in barbershops in Semarang. The writer found that most respondents agree that tangibility, reliability, responsiveness, assurance and empathy dimension are important for the customers in choosing specific barbershop. From the interview, it was found that there are some people who enjoy going to modern barbershops because they offer more facilities and service rather than traditional barbershops. However, the price offered is quite high compared to the traditional barbershops. Meanwhile, people like to go to traditional barbershop because they offer affordable price although they do not have various hairstyles and modern hair cutting tools.