Penggunaan Material pada Kemasan Olahan Makanan Produk UMKM di Semarang
| Main Author: | Utami, Maya Putri |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
DESAIN KOMUNIKASI VISUAL UNIKA SOEGIJAPRANATA SEMARANG
, 2020
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| Subjects: | |
| Online Access: |
http://repository.unika.ac.id/23090/1/Jurnal%20-%20Penggunaan%20material%20pada%20kemasan%20produk%20UMKM%20di%20Semarang.docx http://repository.unika.ac.id/23090/ http://journal.unika.ac.id/index.php/tuturrupa/ |
Daftar Isi:
- Small and Medium Enterprises (SMEs) is one of biggest contributors for Indonesian economy. In Semarang, there are many SMEs that operate in food processing industry. Packaging material is crucial component of a product that has important role to preserve product as well as changing consumer perception so that they can be attracted to purchase the product. This is also the reason why SMEs should have enough knowledge regarding packaging material types so that they can optimize the use of packaging to preserve products. The purpose of this research is to provide recommendation for SMEs regarding popular packaging materials that can be used by SMEs in Indonesia, particularly in Semarang. This would help SMEs in Semarang to find appropriate packaging materials for the products that they have. The chosen research method is qualitative method with literature review. From the research finding, it can be said that the research classifies packaging material based on packaging mostly used by Indonesian SMEs, as well as providing recommendations for Semarang SMEs so that they can choose appropriate packaging materials for their products.