ENTREPRENEURSHIP ORIENTATION OF JAMU GENDONG’S ENTREPRENEUR IN THE VILLAGE OF NGUTER SUKOHARJO DISTRICT CENTRAL JAVA INDONESIA
| Main Authors: | IRMAWATI, BERNADETA, Retnawati, Berta Bekti |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://repository.unika.ac.id/22811/1/58719860162016G1_PRESENTASI%20%2BSRT%20TGS%20RRPG.pdf http://repository.unika.ac.id/22811/ |
Daftar Isi:
- Sukoharjo districts, especially the village of Nguter often referred to as jamu village, is one of the districts in Central Java which has a big potential in the development of jamu. Jamu traditional is a herbal medicine made from natural materials, such as from plants which have special properties, then blended into a powder of Jamu and an herbal (Jamu) drinks. The skills to make Jamu Gendong became the livelihood of the people in the area. The business of Jamu Gendong is included in the category of small-scale businesses. Jamu is one of the products of cultural heritage that is priceless, so the existence of herbal medicine cannot be separated from the culture of the local community whether to create or to concoct it. The challenge in Jamu business is the safety, quality and benefits which can be justified scientifically, another challenge is the lack of pride and confidence level of the Indonesian people to consume Jamu.Based on the existing potential, a support from the instigators of Jamu or local governments which have the entrepreneurial orientation is needed. Jamu Gendong entrepreneurs with high entrepreneurial orientation is expected to face a dynamic environment. The purpose of this study is to identify the entrepreneurial orientation of JamuGendong entrepreneurs in Sukoharjo district Nguter village in a dynamic environment, with dimensions of risk taking ability, innovativeness and proactiveness which is able to drive the entrepreneur to remain optimistic in facing the challenges and exploit new opportunities. This study is based on empirical exploratory research results of the Jamu Gendong entrepreneurs in the village of Nguter Sukoharjo district, Central Java Indonesia. The results showed that the orientation of the entrepreneur that include innovativeness, personal proactive, and risk taking of entrepreneurs is still in a moderate.Support from local government and other parties are necessary to assist in the management of Jamu business in relation to product hygiene, expiration period and business development.