PERAN ORIENTASI KEWIRAUSAHAAN DAN SUMBER DAYA PERUSAHAAN TERHADAP KEUNGGULAN BERSAING PADA UMKM MEKARSARI KANDRI SEMARANG
| Main Authors: | WIDIATMO, GUMILANG, Retnawati, Berta Bekti |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
universitas bunda mulia
, 2019
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| Subjects: | |
| Online Access: |
http://repository.unika.ac.id/22799/1/58119982192019G1_Artikel%20UBM%20Gumilang_Berta.pdf http://repository.unika.ac.id/22799/ https://journal.ubm.ac.id/index.php/business-applied-management/article/view/1821 |
Daftar Isi:
- Small and medium entreprises (SMEs) are seen as entities that are able to survive in high business competition. Regions with groups of SMEs that are growing are increasingly being improved, one of them namely the Mekarsari Kandri at Semarang Central Java. Kandri village with all its uniqueness needs to improve its competitive advantage with other tourist villages, one of which is by improving the competitiveness through implementation of entrepreneurial orientation and maximizing the potential of internal resources. The purpose of this study was to find out and explain: (1) the level of entrepreneurial orientation, company resources and competitive advantage in Mekarsari Kandri UMKM Semarang: (2) the influence of entrepreneurial orientation on competitive advantage: (3) the influence of company resources on competitive advantage : (4) the influence of entrepreneurial orientation and company resources simultaneously on competitive advantage. The explanatory research was used to test the relationship between competitive advantage, entrepreneurial orientation and company resources. The population used in this study were 44 Mekarsari Kandri SME owners and the sampling technique used was the census method, in which all samples were 44 people. The analysis technique used is quantitative analysis with SPSS (Statistical Package For Social Science). The results of the study show that there are positive and significant effects both partially and simultaneously between entrepreneurial orientation and company resources on competitive advantage