NEW MARKETING PATH FOR INDONESIA MICRO AND SMALL BUSINESS IN NEW NORMAL ECONOMY
| Main Author: | AGUSTINI, MARIA YOSEPHINE DWI HAYU |
|---|---|
| Format: | Proceeding PeerReviewed |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://repository.unika.ac.id/21825/1/Keynote%20speaker%20MIIM-ppt.pdf http://repository.unika.ac.id/21825/ |
Daftar Isi:
- Drop in sales in the common problem experienced by businesses in the pandemic including those of micro and small. Considering less contact economy to mitigate the covid-19 virus and the trend on internet usage that is increasing, online marketing is considered as the best alternative for small and micro businesses to do their business.