SHOPPERS’ PERCEPTION ABOUT FROZEN FOOD
Daftar Isi:
- In this modern era, people are busy with their job and personal matters. However, people have to keep eating food in order to recharge their stamina and energy in dealing with their work and personal matters. Frozen Food is a kind of food consuming by most people in this modern era. People can save their eating or cooking time because frozen food does not require a long time to be processed. The taste of frozen food is also good. The purpose of this study is to find out shoppers’ perception of frozen food. The writer decided to collect 30 participants who are shoppers with frozen food’ knowledge. The writer used a close-ended questionnaire with five choices arranged based on the Likert Scale method in order to collect the data. For this study, the writer used a quantitative method using a simple descriptive statistical analysis to analyse the data. The result of this study shows that shoppers’ perception of frozen food is positive even though some shoppers give a negative response about frozen food.