Daftar Isi:
  • This study aims to see how the culture (mindset, mentality, and habits) of the creative entrepreneurs in managing plastic waste into valuable objects. The writer uses qualitative data method in this study. To collect data, the writer made an observation in Gunungpati and Bojong Salaman, where the three respondents live. Then, the writer interviewed them who have made plastic waste as a product and sold it in Semarang. The results of this study are that the participants have a mindset and mentality of an entrepreneur. They have initiative, courage, and creativity in running their business. Keywords: Mindset, Mentality, Entrepreneur, Creativepreneur, Value Object, Plastic Waste.