MULTICULTURALISM IN THE BEAUTY BUSINESS OF COSMETICS: A STUDY OF POPULAR CULTURE
| Main Author: | Dukut, Ekawati Marhaenny |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Subjects: | |
| Online Access: |
http://repository.unika.ac.id/18257/1/ct.sc.cv.pr-Multiculturalism%20in%20Beauty%20Business%20-2011-3rd%20Celt.pdf http://repository.unika.ac.id/18257/ |
Daftar Isi:
- The study ofpop culture involves studies on the common hopJ)l'ntngs ofevery doy life. Not only can a researcher takes movies or game shows on rhe television scrcen as on academic shuly, but a stmJyon the Maury busmess ofcosmetics is possible. A semiotic study. which alfows not on/yon analysis on the history. ecvnomy. and value :rystem ofa society is employed to find out what makes Americas Estee Lauder and Avon cosmetics become popular. In turn, this method is also used to have some tdea on how Indonesia S Musnl:o Ratu cosmencs become a popular beauty business. Through the beoutybusmess ofcosmerics. there will also be an ,mdcntanding of1he multicu/wral society; which consumes it.