TECHNOLOGY ACCEPTANCE MODEL DALAM ADOPSI PENGGUNAAN E-COMMERCE MEDIA SOSIAL DAN MARKET PLACE MAHASISWA JURUSAN AKUNTANSI UNIVERSITAS KATOLIK SOEGIJAPRANATA SEMARANG
Daftar Isi:
- This study aims to determine whether perceived usefulness and perceived ease of use affect the attitude toward using, also see whether the attitude toward using can affect the behavioral intention. This research is a replication of the research of Pinho and Soares (2011) who examined TAM in the use of e-commerce social media and market place in students in PortugalIn the study written limitations in social media used and recommended for further research to further expand the social media used and also use the market place. While in this study examples of social media and market place used include : Facebok, Instagram, Youtube, Twitter as media sosial and Lazada, Tokopedia, Bli-bli as market place. Social media and market place chosen by the researcher is social media and market place which most used by society in general in Indonesia The result of the research is perceived usefulness and perceived ease of use have positive effect on attitude toward using, also the attitude toward using can influence the behavioral behavior. Keywords : Behavioral Intention (BI), Attitude Toward Using (ATU), Preceived Ease Of Use (PEOU), Preveived Usefulness (PU).