COMPULSIVE BUYING BEHAVIOR OF REBECCA BLOOMWOOD IN CONFESSION OF A SHOPAHOLIC MOVIE
Daftar Isi:
- In this research, the writer analyzes Rebecca Bloomwood who is having compulsive buying behaviors as shown in Confession of a Shopaholic movie. This movie was released on 5 February 2009, where America was experiencing modern era. In this modern era, some people experience Compulsive buying behavior because they often face repetitive shopping that they become addicted to it. The main character in Confession of a Shopaholic movie, Rebecca Bloomwood, is the example of someone who has compulsive buying behavior. Compulsive buying behavior is the condition where many people are consuming products or services excessively. This research uses O‟Guinn and Sharma‟s theory to know the internal and external factors of compulsive buying behavior. After analyzing the compulsive buying behavior and personality traits that Rebecca Bloomwood has, the writer found the factors that trigger her compulsive buying behavior.They are the feeling of low self-esteem, the feeling of anxiety, The tendency of becoming materialistic, the tendency of fantasizing, family, advertising, credit cards, and lifestyle. The writer also uses Zehr and Dittmar‟s theory to identify the characteristics of Rebecca‟s compulsive buying behavior, which are feeling disappointed, having various arguments, feeling lost without a credit card, feeling guilty, euphoria and lying.