Daftar Isi:
  • This thesis deals with Instagram, which is a new application in technology that is used especially to share photos and videos. It is a product of popular culture because 79% of the 52 respondents from the English Department of Faculty of Language and Arts’ students in Soegijapranata Catholic University agree to it being one of the most popular products in today’s social media. As a popular culture, this research also finds that 46.15% of Instagram users see it as a satisfactory media for photo sharing. Its popularity is also supported by 59.61% of the respondents who see it as an easy application to use. Lastly, this research also finds that 86.5% of the users see Instagram as a tool that has manipulated people to buy promoted products.