PENGARUH GREEN BRAND POSITIONING, KNOWLEDGE DAN ATTITUDE TERHADAP GREEN PRODUCT PURCHASE INTENTION PRODUK STARBUCKS (STUDI PADA MAHASISWA FAKULTAS BISNIS DAN EKONOMIKA UNIVERSITAS ATMA JAYA YOGYAKARTA)

Main Author: Santosa, Kurnia Richard
Format: Thesis NonPeerReviewed Book
Bahasa: ind
Terbitan: , 2021
Subjects:
Online Access: http://e-journal.uajy.ac.id/26220/1/17%2003%2023844_0.pdf
http://e-journal.uajy.ac.id/26220/2/17%2003%2023844_1.pdf
http://e-journal.uajy.ac.id/26220/3/17%2003%2023844_2.pdf
http://e-journal.uajy.ac.id/26220/4/17%2003%2023844_3.pdf
http://e-journal.uajy.ac.id/26220/5/17%2003%2023844_4.pdf
http://e-journal.uajy.ac.id/26220/6/17%2003%2023844_5.pdf
http://e-journal.uajy.ac.id/26220/