LOGISTIC SERVICE QUALITY IN PT MENTARI SEJATI PERKASA (MSP) SURABAYA
| Main Authors: | Rahayu, Siti, Widjaja, Fitri Novika , Sudartan, Anthony Soenardi |
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| Format: | Article PeerReviewed application/pdf |
| Terbitan: |
Department of Management, faculty of Business & Economics universitas Surabaya
, 2013
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/7122/1/Insyma%2010.%20SQ%20log%20PT%20MSP.pdf http://repository.ubaya.ac.id/7122/ |
Daftar Isi:
- PT MSP is a business entity engaged in container transport by sea. In serving customers, the quality of service offered by PT MSP is very important to evaluate the service that had been provided to the customer. This study aims to portray the difference in quality of logistics services in PT MSP based on customer perception and individual companies. This type of research is descriptive conclusive. The target population is PT MSP customers in Surabaya, which consists of individuals and corporate customers. Total population in this study was identified, which is composed of 238 individual customers and 361 corporate customers. Thus, this study uses Probability Sampling with an error rate of 5% (0.05). The main finding of the study is to show the difference in customer perception of the company and individual logistics service quality higher than individual customers.