Frugal Lifestyle Trend Among Generation Z: How Do They Spend Money?
| Main Author: | Kusumawardhany, Prita Ayu |
|---|---|
| Format: | Proceeding NonPeerReviewed application/pdf |
| Bahasa: | eng |
| Terbitan: |
, 2022
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/43228/ https://www.atlantis-press.com/proceedings/insyma-22/125977317 |
Daftar Isi:
- This research is based on the phenomenon of Generation Z's life as the next generation who spends their expenses sparingly due to several current global threats such as the depletion of global resources, the climate crisis, to the COVID-19 pandemic. This frugal lifestyle behavior is characterized in several different ways and for different reasons over time. Therefore, it is necessary to understand frugal living and its relationship with Gen Z as frugal consumers’ acceptance which is also the goal of this study. Data analysis from a survey of 100 student respondents. Six dimensions of frugality studied were planning and control of spending, usefulness, deals as temptations, bargain-hunting tendency, the triumph of a good deal, and durability. From the results of this study will be found a relationship between frugality and behavioral intention to use.