Innovation as a Key Solution for MSES’ Survival in the COVID-19 Pandemic: A Case Study of MSES in Bogo Village – Bojonegoro Regency – East Java
| Main Authors: | Tandelilin, Elsye, Darmasetiawan, Noviaty Kresna, Rani, Karina Citra, Jayani, Nikmatul Ikhrom Eka |
|---|---|
| Format: | Proceeding PeerReviewed application/pdf |
| Bahasa: | eng |
| Terbitan: |
, 2021
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/41002/ https://www.atlantis-press.com/proceedings/insyma-21/125958288 |
Daftar Isi:
- The Covid-19 pandemic has a significant impact on the economic growth of many countries. Bogo village-Bojonegoro Regency is one of the centers for moringa plants produced by MSE. Moringa plant is a herbal plant that is beneficial for health. During the pandemic, MSEs have been experiencing difficulties producing and marketing products on an offline basis. This paper aims to explore the innovations made by MSEs in the Bogo village to sur-vive the pandemic. This study used a qualitative paradigm with a field research approach. Direct conversations and observations on 34 informants were ways to obtain data. This study used narrative inquiry for analysis and triangulation for data validity. The results show that the innovations carried out in various fields, including products, marketing, facilities, man-agement, and human resources, made MEs in Bogo Village survive and begin to experience business recovery during this pandemic.