Influence of Airqual on Customer Satisfaction and Word of Mouth on Garuda Indonesia Airlines
| Main Authors: | Widjaja, Fitri Novika , Tedjakusuma, Adi Prasetyo |
|---|---|
| Format: | Article PeerReviewed application/pdf |
| Terbitan: |
Atlantis Press
, 2020
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/37956/1/Artikel%20Insyma%202020%20vietnam.pdf https://doi.org/10.2991/aebmr.k.200127.055 http://repository.ubaya.ac.id/37956/ |
Daftar Isi:
- This study aims to examine the effect of AIRQUAL (Airline Tangible, Terminal Tangible, and Empathy) on Customer Satisfaction and Word of Mouth at Garuda Indonesia airline. It applies a quantitative method where random samples were respondents who have flown with Garuda Indonesia airline to or through Terminal 3 Soekarno-Hatta Airport Jakarta, Indonesia. Data processing was performed using Structural Equation Modeling with SPSS 23.0 for Mac and AMOS for Windows software. The results showed that airline tangible and empathy were proven to affect customer satisfaction, while terminal tangible did not affect customer satisfaction. Statistical tests also showed that customer satisfaction had a positive effect on word of mouth.