Studi Eksplanatori Terhadap Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Low Technology Innovation Locval Product Di Surabaya
| Main Authors: | Jethro, Jeremy, Margaretha, Silvia, Honantha, Christina Rahardja |
|---|---|
| Format: | BookSection PeerReviewed application/pdf |
| Terbitan: |
Atlantis Press
, 2019
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/36919/1/Proceeding%20INSYMA%2016.pdf http://repository.ubaya.ac.id/id/eprint/36872 http://repository.ubaya.ac.id/36919/ |
Daftar Isi:
- The purpose of this study is to examine the effect of consumer doubt, skepticism, familiarity, value for money, information seeking, and aesthetic design towards purchase intention for low technology innovation local product. There are 7 variables uses for these research, those are consumer doubt, skepticism, familiarity, value for money, information seeking, aesthetic design, and purchase intention. This research using quantitative approach with multiple liniear regression method. Data gathered from 200 respondents who bought low technology innovation product in Surabaya. Data processing using software PASW Statistic 18 for Windows. The result of this study indicate that consumer doubt, skepticism, familiarity, value for money, information seeking, and aesthetic design simultaneously have a significant effect on purchase intention towards low technology innovation local product. However, if the variables are tested separately, it is found that consumer doubt and skepticism have a significant negative on purchase intention. Familiarity, information seeking, and aesthetic design have a significant positive on purchase intention. And value for money has insignificant effect on purchase intention.