Pengaruh Store Image Terhadap Purchase Intention Produk Private Label Carrefour, Giant dan Hypermart di Surabaya
| Main Authors: | Uriati, Finalisa Ayu, Margaretha, Silvia, Anandya, Dudi |
|---|---|
| Format: | Article PeerReviewed application/pdf |
| Terbitan: |
FE UKWMS Press
, 2013
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/34967/1/Silvia%20Margaretha_Pengaruh%20Store%20Image_The%206th%20NCFB%20and%20Doctoral%20Colloquium_2013.pdf http://repository.ubaya.ac.id/34967/ |
Daftar Isi:
- This Research aims to find out and analyze the influence of store image on the purchase intention product private label Giant and Carrefour, Hypermat in Surabaya. The data processing is done using SPSS 17.0 for windows. The sampling techniques used in this research is a technique of non-probability sampling with the kind of questionnaire. Number of samples in this research are 100 respondents. Data obtained through surveys by asking directly to respondents via koesioner.The number of samples from this study is the 180 respondents consisting of 50 respondents carrefour, 65 respondents respondents and 65 respondents Hypermart. The results of this study indicate the influence of store image on the purchase intention products private label Giant and Carrefour, Hypermart in Surabaya