COMPETENCE ENHANCEMENT OF HUMAN RESOURCES IN THE DEVELOPMENT OF TOURISM REGION BOJONEGORO AS AGROPOLITAN TOURISM AREA
Main Author: | Darmasetiawan, Noviaty Kresna |
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Other Authors: | Anandya, Dudi, Herlambang, Arif |
Format: | BookSection PeerReviewed application/pdf |
Terbitan: |
Department of Management, Faculty of Business & Economics, Universitas Surabaya
, 2017
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Subjects: | |
Online Access: |
http://repository.ubaya.ac.id/31987/1/14th%20insyma.pdf http://repository.ubaya.ac.id/31987/ |
Daftar Isi:
- This study aims to determine how the development strategy Bojonegoro as the Agropolitan Tourism Area, what is needed to improve the competence of human resources in order to develop tourist areas in Bojonegoro, and how to increase the competence of human resources. This qualitative research uses primary and secondary data, through in-depth interviews and focus group discussions in the Department of Tourism and Regional Development Planning Agency ofBojonegoro, field observations, as well as a document review of the development plan for Bojonegoro as Agropolitan tourism areas. These research findings indicate that the development strategy of Bojonegoro as the Agropolitan Tourism Area is adapted to products of agribusiness seed Bojonegoro, ie salak, star fruit, and guava, as well as mangos and bananas as well as other dairy products and packaging it as a tourism place, and it's need for increased competence of human resources as entrepreneurs, and professionals in the field of travel guides, outbound training instructors, and the spirit of serving, through various training programs