Survival analysis for customer satisfaction: a case study
| Main Authors: | Hadiyat, M. Arbi , Wahyudi, Rahman Dwi, Sari, Yenny |
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| Format: | BookSection PeerReviewed application/pdf |
| Terbitan: |
International Conference on Informatics, Technology and Engineering (InCITE 2017)
, 2017
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/31494/7/Survival%20analysis%20for%20customer%20satisfaction_2017.pdf http://repository.ubaya.ac.id/31494/ |
Daftar Isi:
- Mostly, customer satisfaction survey conducted periodically to track the dynamically of it. One of the goals of this survey is to evaluate the service design by recognizing the trend of satisfaction score. Many researchers recommend inre-designing the service when the satisfaction scores were being decreased, so that the service life cycle could be predicted qualitatively. However, these scores usually set in likert scale and have quantitative properties, then should be analysed in quantitative model as well so that the predicted service life cycle would be done by applying the survival analysis. This paper will discuss a starting point for customer satisfaction survival analysis with a case study in healthcare