EWOM EFFECT ON INTENTION TO VISIT RAJA AMPAT PAPUA (Theory of Planned Behavior)
| Main Authors: | Winarta, Virginia, Rahayu, Siti, Kusumawardhany, Prita Ayu |
|---|---|
| Format: | BookSection PeerReviewed application/pdf |
| Terbitan: |
Faculty of Business and Economic: Departement of Management
, 2017
|
| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/30672/1/Virginia%20Winarta_Siti_Prita_Ubaya.pdf http://repository.ubaya.ac.id/30672/ |
Daftar Isi:
- This study aims to determine the effect of eWOM and intention to travel to Raja Ampat Papua using the approach of theory of planned behavior. This study uses quantitative data. The sampling technique used is non probability sampling with purposive sampling type. In this study, sample used is 150 respondents using non-probability sampling techniques. The data were processed using SEM test. The results of this study stated that there is a significant positive effect between e-WOM and intention to travel to Raja Ampat Papua approach theory of planned behavior.