Sustainability Supply Chain Management On Mobile Phone Features According To Consumer Preferences In Surabaya
| Main Authors: | Hendrianto, Janice, Setyawan, Budhiman, Kusumawardhany, Prita Ayu |
|---|---|
| Format: | Proceeding PeerReviewed application/pdf |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/28140/1/Prita%20Ayu_SCM%20Consumer%20Preference%20Mobile%20Phone.pdf http://repository.ubaya.ac.id/28140/ |
Daftar Isi:
- Purpose - This study aims to determine the sustainability of the supply chain management related features according to the preferences of mobile phone users in Surabaya. Consumer preferences are increasingly supporting sustainability in products and services that drive the need for new operational and managerial practices that support sustainability in the supply chain management. Design/methodology/approach - This study uses a quantitative approach in three parts. First, use the phone features related to the sustainability of supply chain management for conjoint analysis, which is used to determine consumer preferences for attributes. Furthermore, use of TNS Atlas additional questions to determine the attitude of the respondents green consumption. Findings - The research findings provide information about the preferences of mobile users against mobile features related to the sustainability of the supply chain management. This study identified three groups of buyers, namely budgeters, environmentalists, and long-life users. According to the findings there are some consumers who are willing to pay more for products with sustainability features. This study also considers the implications for the design of mobile supply chain management company.