PENGARUH EFEKTIVITAS PERIKLANAN TERHADAP KEBERHASILAN SENSUS PAJAK NASIONAL
| Main Author: | Chrisdianto, R. Bernadus |
|---|---|
| Format: | Proceeding NonPeerReviewed application/pdf |
| Terbitan: |
, 2011
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/23525/1/Pengaruh%20Efektivitas%20Periklanan_Abstract_2011.pdf http://goo.gl/GipK3A http://repository.ubaya.ac.id/23525/ |
Daftar Isi:
- This research is to provide information of the taxa € TM s advertising benefits to support the National Tax Census, the which is done by the Directorate General of Taxation. The open variable here is the advertising's effectiveness, shown by informing, persuading, reminding, adding, adding value,VB and assisting. And the closed variable is the National Tax Census' success. The research shows that there is no benefit simultaneously or partially between the advertising effectiveness and the National Tax Census. Based on this result, Dirjen Pajak need to review the advertising' s activities, that is used as the National Tax Census' socialization. The key words here are the advertising effectiveness and the National Tax Census