LOGO: SEBUAH UJUNG RUNCING MENEMBUS BENAK KONSUMEN
| Main Author: | Wegig Murwonugroho |
|---|---|
| Format: | Article application/msword eJournal |
| Bahasa: | eng |
| Terbitan: |
Visual
, 2010
|
| Online Access: |
http://journal.tarumanagara.ac.id/index.php/fsrd/article/view/821 |
Daftar Isi:
- In the recent situation of over-communicated market, brand in every product, service, and corporate, needs for a different identity, unique and recognizable for customer. Brand identity is delivered into many forms, one of them is logo. Logo, in brand, is created trough creative process; an image is representing universal concept, unique, and having character. On the next stages, it will form some perceptions collected in the consumer’s mind which are also formulating the brand value. A logo has to be a brand value trigger trough perception. At the end, when the perception is in the consumer’s mind, it will change into reality and getting involved with the product, service and corporate image until it will become the reason to buy a product. Key Words:Brand, Brand Identity, Logo, Dan Brand Value