PERAN SIKAP DALAM MEMEDIASI PENGARUH WEBSITE LAYOUT DESIGN TERHADAP NIAT BELI KEMBALI
| Main Authors: | Dharma Sunu, Putu Wisnawan, Setiawan, Putu Yudi |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana
, 2020
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| Online Access: |
https://ojs.unud.ac.id/index.php/Manajemen/article/view/52554 https://ojs.unud.ac.id/index.php/Manajemen/article/view/52554/33523 |
Daftar Isi:
- Tujuan penelitian ini adalah untuk mengetahui hubungan antar variabel website layout design, sikap dan niat beli kembali konsumen Penelitian ini dilakukan pada pelanggan Lazada.co.id di Bali. Ukuran sampel yang diambil sebanyak 90 responden, dengan metode non-probability sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner. Teknik analisis data yang digunakan adalah PLS serta uji sobel. Hasil analisis menemukan bahwa hubungan secara langsung antar variabel website layout design, sikap dan niat membeli kembali memiliki hubungan positif signifikan. Sedangkan secara tidak langsung, sikap mampu memediasi website layout design dan niat membeli kembali. Hal ini menunjukkan bahwa niat membeli kembali konsumen Lazada.co.id di Bali akan meningkat jika sikap positif meningkat yang dipengaruhi oleh baiknya tampilan website layout design. Kata kunci : website design layout, sikap, niat membeli kembali
- The purpose of this research is to know the relation between website layout design, attitude and repurchase intention. The research is targeting the customer of lazada.co.id who domiciled in Bali. Sample’s size of the research is 90 respondents with non-probability sampling method Process of collecting the respondent’s data is by distributing questionnaire. Partial Least Square and Sobel test are used or the instrument’s research. Result of analysis shown that direct relation between website layout design, attitude and repurchase intention have significant positive relation. While, the indirect relation, attitude able to be mediation variable that associated two variables, such as website layout design and repurchase intention. It describes repurchase intention will increase if positive attitude of lazada.co.id customer also increase as the impact of well display of website layout design. Keywords: website layout design, attitude, repurchase intention