BUSINESS STRATEGY FOR EVENT INDUSTRIES IN INDUSTRY 4.0 (SAMA SAGA CONSULTANT)
| Main Authors: | Putridita, Bunga Mentari; School of Business and Management, Institut Teknologi Bandung, Saphiranti, Dona; School of Business and Management, Institut Teknologi Bandung |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
The Indonesian Journal of Business Administration
, 2022
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/IJBA/article/view/4480 |
Daftar Isi:
- The presence of industry 4.0 has an impact on several sectors such as economy, industry, and business which can have an impact on the business environment of a company. Creative industry sector run by a creative entrepreneur is required to adapt to the environment and the challenges of the presence of this industry 4.0 era. This is done by designing a strategic business management involving technology in this era to maximize opportunities, maintain competitiveness with other business actors, also it is important to formulate a good business strategy to maintain attractiveness to consumers or adjust to market demand.This research attempts to analyze business strategy for creative industries amid the presence of industry 4.0 era, in this research spesifically to develop strategies for SAMA SAGA Creative and Strategic Consultant as a company engaged in event management by using qualitative research method, and using Six Stages in Planning Strategic Management Activities by Sammut-Bonnici (2015) as a reference for recommending strategies for the object of the case studies in this research. Before giving recommendations to the company from the object of this case study, the author will analyze the internal valuation of SAMA SAGA Creative and Strategic Consultant first to see what sectors the company focuses on.Keywords: Industry 4.0, Creative entrepreneur, Creative industry, Event Management