Analysing Consumer Behavior for Healthy Food and Beverages to Create Marketing Strategy for Early-Stage Company
| Main Authors: | Hidayat, Arini Amirah; School of Business and Management, Institut Teknologi Bandung, Hariadi, Melia Famiola; School of Business and Management, Institut Teknologi Bandung |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
The Indonesian Journal of Business Administration
, 2022
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/IJBA/article/view/4426 |