ANALYSIS OF TOURIST’S PREFERENCES AND IMPORTANT FACTORS TO INCREASE THE NUMBER OF TOURIST VISITATION IN CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK
| Main Authors: | Febyanti, Cahyamida; School of Business and Management - Institut Teknologi Bandung, Lestari, Yuliani Dwi; School of Business and Management - Institut Teknologi Bandung |
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| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
The Indonesian Journal of Business Administration
, 2022
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/IJBA/article/view/4024 |
Daftar Isi:
- Ciletuh-Palabuhanratu Geological Park assessed by UNESCO as a geopark that has great potential because of its diversity, a combination of beautiful scenery, mountains, waterfalls, fields, rivers that end at sea, set in April 2018. Based on statistic provided by Central Statistics Agency (BPS), Ciletuh – Palabuhanratu Geopark has the potential to become one of world-class tourism destination. This brings forth the question of what factors that determine the tourists’ preferences and what strategic development programs should be carried out by the government to increase tourists and the tourism economy. The method used in this analysis is factor analysis and descriptive statistical with 200 respondents. Further data processing uses factor analysis with varimax rotation. The results showed that 7 important factors were formed, namely: Tourist Safety Guarantee (safety and security), Accessibility of infrastructure and facilities, Service quality, and Information Centre, Accommodation, clarity of tour packages, and Promotion. Keywords: Accesbility, Attraction, Assurance, Quality of service, Tourist preferences