Knowledge Management Application To Improve Business Performance Case Study in Retail Business Distribution Department of Zeb Store
| Main Authors: | Nulhakim, Muhammad Luqman; School of Business and Management, Institut Teknologi Bandung, Bangun, Salfitrie Roos; School of Business and Management, Institut Teknologi Bandung |
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| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
The Indonesian Journal of Business Administration
, 2022
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/IJBA/article/view/4582 |
Daftar Isi:
- Zebstore is a company engaged in the Retail Business Distribution department which is Experiencing the complexity of challenges and environmental changes that have caused the sales volume of hobby equipment to not be achieved since 2020. Knowledge Management (KM) is currently considered to be an important organizational asset that provides the basis for competitive competition. This research will focus on how to identify the knowledge needed to achieve business performance, especially sales and to design an approach to implement a knowledge management framework that can improve business performance in the RBD Department. The approach taken in this study is to identify the root of the problem using a fish bone diagram obtained through FGD and stakeholder interviews such as Assistant Manager, Supervisor and Technology Officer as well as analyzing secondary data, namely Sales Assessment Dot Com (SADC) to determine employee profiles. From the analysis conducted, it is found that there are still problems with low capacity, lack of knowledge about customers and products, and lack of leadership. In order to design a knowledge management framework approach, the Garfield KM Program Formulation called "Five Steps Knowledge Management Application" is used by considering the conditions of the RBD Department and focusing on KM Objectives, namely increasing KM Awareness, competence and employee capabilities, as well as inviting and facilitating knowledge sharing.Keywords: Hobbies Retail, Business Performance, KM Framework, KM Application