PROPOSED STRATEGY FOR PERTAMINA TO REALIZE GOVERNMENT’S GREEN FUEL PROGRAM
| Main Authors: | Fauzi, Rahmat; School of Business and Management, Institut Teknologi Bandung, Hamsal, Mohammad; School of Business and Management, Institut Teknologi Bandung |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
The Indonesian Journal of Business Administration
, 2022
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/IJBA/article/view/4355 |
Daftar Isi:
- The growth of Indonesian oil-fuel consumption predicted to keep rising align with the Indonesian economy and population growth is around 5% per year. Indonesia has been depending on oil-fuel import that’s contributed as a major cause for Indonesia’s trading deficit. The bio-diesel mandatory program has been launched by Government by mixed Fatty Acid Methyl Ester (FAME) up to 20% to conventional diesel-fuel. Mixing FAME into diesel fossil-fuel product is the simplest & common way done by industries with limitation of blending is maximum 20% or B20 due to concern to poor quality of product compared to diesel fossil-fuel. Government as Pertamina’s shareholder, assign Pertamina to foster green fuel program by actively on research and production as well. Pertamina expected to produce green fuel by existing business that can be mixed or directly used as fuel (drop-in) 100% (B100) to reduce dependencies of fuel import activity, to optimize the domestic potential, and energy security. Pertamina needs to formulate strategies to build this business by analyzing internal and external factor to find and overcome the gaps which is relating to green-fuel business plan. Keywords: FAME, green fuel, strategy, internal/external factor, internal development, basic contract,alliance