PROPOSED INTENSIVE STRATEGY FOR VISUAL CONTENT PRODUCT (STUDY CASE AT INFINITY DOOR)
| Main Authors: | Nugroho, Setiyawan; School of Business and Management – Institut Teknologi Bandung, Rudito, Bambang; School of Business and Management – Institut Teknologi Bandung |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
The Indonesian Journal of Business Administration
, 2022
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/IJBA/article/view/4127 |
Daftar Isi:
- The increasing number of internet uses and the development of Information Technology brought changes to the business world, one of the significant changes that occurred in the advertising business. Infinity door is a business in the field of digital advertising starting from an idea in 2015 to create a team that conducts business activities to help friends who have new businesses, especially those in the form of goods such as fashion businesses or culinary fields. After running for 1 year and 3 months, there is problems faced by the company. Infinity door issue is a decrease in the number of clients on visual content products. The lack of marketing efforts done by Infinity door. Turnover that affects the resources of visual content making. this research begins with the exploration of business issues that Infinity Doors have. In conclusion, the root cause of business issues that faced by Infinity Door is the lack of of product and services. To solve the issues the most appropriate strategies for Infinity Door is intensive strategies.Keyword: Marketing Strategy, Entrepreneurship, and Business Strategy