CREATING A CORPORATE CULTURE TO ENHANCE PRODUCTIVITY AT PT DIRGANTARA INDONESIA (PERSERO)
| Main Authors: | Kusmayadi, Heri; School of Business and Management - Institut Teknologi Bandung, Gustomo, Aurik; School of Business and Management - Institut Teknologi Bandung |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
The Indonesian Journal of Business Administration
, 2022
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/IJBA/article/view/4061 |
Daftar Isi:
- PT Dirgantara Indonesia (PTDI), has been capable in producing and selling the aircrafts, helicopters, weapon system, missile, dan maintenance to other countries. Shortly, PTDI has become one of big companies in Asia Pacific, specializing in medium and lighter aircrafts manufacturing and business. PTDI has not yet owned corporate culture containing belief, value, and behavior as the guidance for the employee how they work around here in achieving the target. Therefore, to enhance the productivity leading to high performance, the company must fulfil one of requirements i.e creating corporate culture containing beliefs, value and behavior standard as the guidance for employee. The first step to formulate, an analysis has been conducted to see the recent potention in business by using SWOT Analysis and distributing Questionnaire to collect and analyze data regarding employee opinion of existing value (das Sein) and expected value (das Sollen), and their gaps. By using the value gap, it has been found unrequired value (negative values) and new expected value to be formulated as corporate value consisting of operating, primary value and core value, as the material of making corporate culture. Keyword: Aircraft Business, Productivity, SWOT Analysis, Questionnaire Anaysis,Corporate Culture, Operating Value, and Core Value.