ANALISIS FAKTOR YANG MEMPENGARUHI PENDAPATAN WARUNG ECERAN DALAM MENGHADAPI MINIMARKET BERJEJARING DI KECAMATAN KUTA UTARA KABUPATEN BADUNG
| Main Authors: | Darma Yanti, Kadek Bunga, Purbadharmaja, Ida Bagus Putu |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Udayana
, 2023
|
| Online Access: |
https://ojs.unud.ac.id/index.php/EEB/article/view/85883 https://ojs.unud.ac.id/index.php/EEB/article/view/85883/49588 |
Daftar Isi:
- This study aims to analyze the effect of length of business, working hours, business distance, and culture of humanism simultaneously and partially on the income of traditional retail stalls in dealing with minimarkets in North Kuta District, Badung Regency. The study used a sampling method with quota sampling, where the number of samples was 96 stalls. The analysis technique used is Binary Logistic Regression Model analysis. The results showed that the length of business, working hours, distance of business, and the culture of humanism simultaneously had a significant effect on the income of traditional retail stalls in dealing with minimarkets in North Kuta District, Badung Regency. The length of business and the culture of humanism partially have a positive and significant effect on the income of traditional retail stalls in dealing with minimarkets in North Kuta District, Badung Regency. Working hours partially have a negative and significant effect on the income of traditional retail stalls in dealing with minimarkets in North Kuta District, Badung Regency. While length of business partially has a negative and significant effect on the income of traditional retail stalls in dealing with minimarkets in North Kuta District, Badung Regency.
- Penelitian ini bertujuan untuk menganalisis pengaruh lama usaha, jam kerja, jarak usaha, dan budaya humanisme secara simultan dan secara parsial terhadap pendapatan warung eceran tradisional dalam menghadapi minimarket di Kecamatan Kuta Utara, Kabupaten Badung. Penelitian menggunakan metode penentuan sampel dengan quota sampling, dimana banyaknya sampel yaitu sebanyak 96 warung. Teknik analisis yang digunakan adalah analisis Binary Logistic Regression Model. Hasil penelitian menunjukkan bahwa lama usaha, jam kerja, jarak usaha, dan budaya humanisme secara simultan berpengaruh signifikan terhadap pendapatan warung eceran tradisional dalam menghadapi minimarket di Kecamatan Kuta Utara, Kabupaten Badung. Lama usaha dan budaya humanisme secara parsial berpengaruh positif dan signifikan terhadap pendapatan warung eceran tradisional dalam menghadapi minimarket di Kecamatan Kuta Utara, Kabupaten Badung. Jam kerja secara parsial berpengaruh negatif dan signifikan terhadap pendapatan warung eceran tradisional dalam menghadapi minimarket di Kecamatan Kuta Utara, Kabupaten Badung. Sementara jarak usaha secara parsial berpengaruh negatif dan signifikan terhadap pendapatan warung eceran tradisional dalam menghadapi minimarket di Kecamatan Kuta Utara, Kabupaten Badung.