HUBUNGAN ANTARA CITRA MEREK MOBIL SUZUKI DENGAN KEPUTUSAN PEMBELIAN PADA KONSUMEN DI DEALER SUMBER BARU MOBIL PURWOKERTO
| Main Author: | Janah, Maslichah Raichatul; Program Studi Psikologi Fakultas Ilmu Kesehatan Universitas Sahid Surakarta |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Sahid Surakarta
, 2013
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| Online Access: |
http://jurnal.usahidsolo.ac.id/index.php/talenta/article/view/69 http://jurnal.usahidsolo.ac.id/index.php/talenta/article/view/69/60 |
Daftar Isi:
- More and more automotive companies that operate with a variety of products on offer has enabled people to make choices according to their needs and options , where the importance of the brand . Brand image can not be built on lies information . A consumer in making a purchase decision is not denied if always pay attention to the image of a brand and its quality , but for mepertahankan and enhance the image of a brand is not easy to have great effort for each company . This research aims to determine the relationship between Suzuki brand image with the consumer purchase decision in Purwokerto Car Dealers New Source . Subjects in this study is that consumers in the New Source Car dealer located in Navan area totaling 70 people . The sampling technique used is incidental non- random sampling . While the data collection instruments used were brand image scale and scale pebelian decision . Moent product analysis results showed a correlation of r = 0.393 with p < 0.01 , indicating that there is a significant positive relationship between brand image obil Suzuki with purchasing decisions