PENGARUH CITRA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (STUDI PADA PELANGGAN GO-JEK DI SEMARANG)
| Main Authors: | Ditto Putra Aryanansa, 12.05.51.0076, Setiawan, Mulyo Budi |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Students' Journal of Economic and Management
, 2018
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| Online Access: |
http://www.unisbank.ac.id/ojs/index.php/fe7/article/view/5711 |
Daftar Isi:
- This study attempts to analyze influence imagery and the quality of care of customer loyalty with satisfaction customers as variable intervening a study of Go-Jek Semarang.The population in this study is the customer Go-JekSemarang.The sample was conducted by using the method purposive sampling. With the results of the spread of the questionnaire obtained sample which used sample obtained a hundred people .The results of the study showed that (1) Noted for his imagery significant impact on customer satisfaction , (2) The quality of services has no significant impact on customer satisfaction , (3) Noted for his imagery of its effect on customer loyalty , (4) The quality of services has no significant impact on customer loyalty , (5) Significant impact on the customer satisfaction in customer loyaltyKeywords: Image, quality of services customer satisfaction, and customer loyalty