The Role Perceived Value And Sales Promotion Toward Customer Satisfaction And Impact On Repurchase Intention Among Users of Online Transportion
| Main Author: | malini, shoffa |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Psikologi, Universitas Sumatera Utara
, 2018
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| Subjects: | |
| Online Access: |
https://jurnal.usu.ac.id/index.php/psikologia/article/view/19668 https://jurnal.usu.ac.id/index.php/psikologia/article/view/19668/pdf |
Daftar Isi:
- This research was conducted to find out the role of perceived value and sales promotion to customer satisfaction, and the influence of customer satisfaction to repurchase intention on the user of online transportation. This research is quantitative by using purposive sampling technique involving 355 usersof online transportation. Data analysis technique isused path analysis. The statistical analysis result showed that perceived value and sales promotion significant and positivelyinfluenced to customer satisfaction. Then customer satisfaction significant and positively impact on repurchase intention. In addition, perceived value and sales promotion significant and positively impact on repurchase intention through customer satisfaction. The implications of this research can help the online transporter’s to maintain and continuously improve the quality of services offered to their users, both in terms of the benefits of sales promotion offered, as well as the creation of a positive customer perceived value that will impact both the increased customer satisfaction and the intention to use it back.